Marrakech is an interesting destination for travellers who enjoy seeing how traditional craft is being interpreted in new ways. Embroidery, weaving, basketry, leatherwork and decorative patterns remain highly visible, but they are no longer limited to traditional objects.

Across the city, Moroccan designers and independent boutiques are using familiar techniques for clothing, bags, cushions, baskets and home accessories with a more contemporary character. Colours can be brighter, shapes simpler and traditional patterns used in unexpected combinations.

The medina remains an important place to explore, particularly when you want to see workshops and traditional pieces. But it is worth looking outside the busiest market streets too. Areas such as Sidi Ghanem have become known for interiors, fashion and design studios, while the neighbourhood around Rue Yves Saint Laurent offers galleries, boutiques and creative addresses alongside the better-known attractions.

This makes design an interesting theme for a day in Marrakech. Spend the morning exploring traditional workshops in the medina, stop for lunch and continue towards one of the city's more contemporary shopping areas in the afternoon.

Seeing both sides provides a much broader picture of Marrakech today: a city where established crafts continue to influence a new generation of designers.

Areas to explore

The Medina · traditional workshops, textiles, leather and accessories
Sidi Ghanem · design studios, interiors, fashion and independent brands
Gueliz · boutiques, galleries and contemporary Marrakech
Rue Yves Saint Laurent area · fashion, design, museums and creative addresses

Looking for inspiration on what to wear in Marrakech?
Discover Dressing for Marrakech →

#Marrakech #MarrakechDesign #MoroccoTravel #MarrakechGuide #TravelAndDesign