The essence of subtle and refined femininity

The full skirts, fitted waists and gingham patterns associated with mid-century French Riviera fashion continue to influence contemporary summer collections. In Saint-Tropez, independent label Zhiggie offers a modern interpretation of these familiar silhouettes.

The Appeal of Vintage Riviera Fashion

During the 1950s and 1960s, the French Riviera became closely associated with a more relaxed approach to summer dressing. Saint-Tropez in particular gained international attention through cinema, photography and the popularity of seaside holidays.

Gingham skirts, fitted blouses, Bardot necklines and lightweight cotton dresses became part of the visual language of the period. The emphasis was on defined waists, generous skirts and clothing suited to warm Mediterranean weather.

Today, these elements remain relevant without requiring an entirely vintage wardrobe. A gingham skirt paired with a simple cotton top, or a structured summer blouse worn with flat sandals, can reference the period while remaining contemporary.

The proportions are central to the look. A defined waist balances the volume of a full skirt, while small checks and simple accessories allow the silhouette to remain the focus.

A Contemporary View of Saint-Tropez

Founded in 2021 by self-taught designer Claire Hirsch, Zhiggie is a Parisian ready-to-wear label shaped by personal memories of Saint-Tropez.

Hirsch grew up in a creative household. Her mother made her own clothes, while her father worked as an architect. These influences contributed to her interest in garment construction, proportion and the relationship between clothing and movement.

The collections are designed and produced in Paris, working with specialist ateliers close to the studio. Fabrics such as cotton poplin, seersucker and gingham are important elements of the brand's summer wardrobe.

Among its signature pieces are the Gabriella Top and Romy Skort, available in navy gingham. The Gabriella features a cropped silhouette and rounded collar, while the Romy combines the appearance of a short skirt with integrated shorts.

These designs illustrate Hirsch's approach to vintage-inspired dressing. Familiar checks and carefully defined shapes are combined with contemporary construction and coordinated separates.

Zhiggie also maintains a seasonal boutique in Saint-Tropez, establishing a direct connection between the collection and the destination that influences its identity.

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The Taste of Saint-Tropez

Saint-Tropez has developed a distinctive lifestyle identity associated with beach clubs, summer celebrations, fashion and Mediterranean leisure. Ice Tropez brings elements of that identity together through a brand closely connected with the destination.

A Riviera Original

Ice Tropez was created in 2005 by Grégoire Chaix, whose family is associated with the well-known Saint-Tropez restaurant Le Sénéquier.

The idea was to develop a refreshing drink inspired by the atmosphere of the French Riviera. Its original recipe combines rosé wine, natural peach flavour and sparkling water, creating a fruit-forward alternative to traditional wine-based aperitifs.

The drink is presented in a distinctive bottle with contemporary graphic lettering, reflecting the brand's connection with fashion, design and the social culture of Saint-Tropez.

The collection has since expanded to include Ice Tropez Zero, an alcohol-free alternative, and Ice Tropez Exotic, featuring ginger and tropical fruit flavours.

More Than a Summer Drink

The identity of Ice Tropez extends into the visual culture of the Riviera. Its campaigns bring together fashion, music, nightlife and the atmosphere associated with Mediterranean summers.

This positioning reflects the international image of Saint-Tropez, a former fishing village that became a fashionable destination during the twentieth century. Its association with cinema, artists and summer visitors helped establish a style that continues to influence contemporary brands.

The Riviera in a Fragrance

Ice Tropez has also introduced Ice Tropez Le Parfum, a unisex eau de parfum created in Grasse, the historic centre of French perfumery.

The fragrance, known as Peach Vibes, takes inspiration from the brand's signature peach-flavoured drink. White peach and citrus introduce its fruity character, while cedarwood, vetiver, juniper and pink pepper contribute woody and aromatic notes.

Presented in a peach-pink bottle, the perfume extends the Ice Tropez identity into fragrance, connecting the brand's recognisable flavour with another sensory interpretation of Saint-Tropez.

In the second edition of Les Couleurs du Monde, Ice Tropez is featured as part of our editorial exploration of the French Riviera and the brands associated with its lifestyle.

Explore Ice Tropez in our magazine | Edition 01

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