Complete Guide
Step-by-Step to Create, Sell and Inspire Contact: info@lescouleursdumonde.com
La Route des Couleurs
La Route des Couleurs @laroutedescouleurs

Lisbon is shaped by its climate as much as by its culture.

With over 300 days of sunshine a year, life naturally shifts outdoors. Mornings start slowly with coffee on terraces, afternoons stretch into long walks through the city, and evenings are spent outside rather than indoors.

In neighborhoods like Alfama and Graça, daily life still happens in the streets. People sit outside, talk to neighbors and take their time. The pace is different, less rushed and more connected to the day itself.

It’s a place where routine feels lighter simply because of the environment.

Discover stays on travel.lescouleursdumonde.com

#lisbon #portugal #slowliving #lifestyletravel

La Route des Couleurs
La Route des Couleurs @laroutedescouleurs

Lisbon works well if you focus on two things: food and art.

Start your morning with a pastel de nata at Manteigaria, best enjoyed warm with a coffee at the counter.

For lunch, take your time in Alfama where traditional dishes still define the menu. Think bacalhau in different variations, grilled sardines when in season, or smaller petiscos to share. Pair it with a glass of vinho verde or a local white wine.

In the afternoon, stop at a local market like Time Out Market to explore a mix of classic and modern Portuguese cuisine in one place.

Food here is simple but well executed, focused on fresh ingredients and strong traditions rather than complexity.

Discover stays on travel.lescouleursdumonde.com

#lisbon #foodguide #portugal #citytrip

La Route des Couleurs
La Route des Couleurs @laroutedescouleurs

Explore Lisbon through its details.

Start your morning with a pastel de nata and coffee in the area of Lisbon, for example in Belém where this pastry originally comes from. Go early to avoid queues.

Use tram 28 to move through the city and get an overview of neighbourhoods like Alfama and Graça. It is one of the easiest ways to explore without planning a full route.

Walk through the smaller streets instead of only visiting viewpoints. Areas like Alfama offer narrow alleys local shops and traditional tiles that define the city.

For a break during the day, stop for ice cream near the river or in Chiado. It is a practical way to cool down while exploring.

Simple choices like where you start your morning or how you move through the city can shape your entire experience.

Discover stays on travel.lescouleursdumonde.com.

#lescouleursdumonde #lisbon #traveltips #cityguide

La Route des Couleurs
La Route des Couleurs @laroutedescouleurs

Soon, Saint-Tropez comes back to life.

The quiet streets, closed shutters and calm atmosphere slowly make way for open cafés, lively terraces and long days under the sun. What now feels peaceful and almost empty will soon be filled with energy again.

It’s the moment just before the season begins — when everything is still, but you can already feel what’s coming.

Discover stays at travel.lescouleursdumonde.com

#sainttropez #frenchriviera #summervibes #travelinspiration #exploremore

La Route des Couleurs
La Route des Couleurs @laroutedescouleurs

Sunlight finds its way through the narrow streets of Saint-Tropez, casting soft shadows against pastel walls and quiet corners filled with life.

Small cafés open their doors, balconies overflow with flowers and the sound of everyday moments blends into the rhythm of the town. Nothing feels rushed, everything unfolds naturally.

Away from the busy harbour, this side of Saint-Tropez feels more intimate — a place where you can wander without a plan and let the atmosphere guide you.

It is in these simple scenes that the true charm of the French Riviera reveals itself, effortless and timeless.

Discover unique stays at travel.lescouleursdumonde.com

#sainttropez #frenchriviera #travelvibes #wanderlust #exploremore

La Route des Couleurs
La Route des Couleurs @laroutedescouleurs

Places shaped by people. 

Some places are inseparable from the figures who defined their spirit. 
Saint-Tropez became a cultural reference through cinema, freedom of expression and strong personalities who shaped an era. 

With the passing of Brigitte Bardot, we acknowledge an influence that went far beyond fashion and film.
She used her public voice to speak openly about animal welfare, long before it became part of mainstream conversation.

Her legacy connects style, independence and responsibility — showing how cultural influence can extend into real, lasting impact.

#LesCouleursDuMonde #BrigitteBardot #AnimalWelfare #CulturalLegacy #coastal #LaRouteDesCouleurs

La Route des Couleurs
La Route des Couleurs @laroutedescouleurs

The charm of Paris.  
Soft florals spilling from storefronts, vintage bookstalls along the Seine, romantic street style and those little details that give the city its unmistakable mood. Paris turns everyday scenes into something poetic without even trying. 

From muted browns and warm oranges to gentle greens and creamy whites, this palette feels nostalgic and elegant, just like a quiet walk through the city. 

Inspiration: embrace Parisian colours in your daily life — a soft neutral outfit, a bouquet in warm tones, a vintage accessory or a small decorative piece that reminds you of the city’s timeless style. 

#LaRouteDesCouleurs #ParisVibes #CityInspiration #RomanticTones #VintageParis #ColourJourney #FrenchMood

La Route des Couleurs
La Route des Couleurs @laroutedescouleurs

Rain changes the atmosphere of Saint-Tropez, but it does not have to change the entire day. The Vieux Port becomes quieter, terraces empty and the colours of the façades look different against a grey Mediterranean sky.

It is a good moment to explore places that are easily overlooked on sunny days. Walk through the old streets, browse the boutiques and galleries or visit the Musée de l’Annonciade, whose collection reflects the long relationship between Saint-Tropez and modern art.

Lunch can take more time too. Instead of planning the day around the beach, choose a restaurant in the centre and stay for a long lunch before continuing through town.

A rainy afternoon also works well for shopping. The streets around the port, Place des Lices and the historic centre combine international fashion with smaller boutiques, food shops and local addresses.

And when the rain becomes lighter, Saint-Tropez is worth seeing outside again. Reflections appear along the harbour, the streets are less crowded and the village takes on a quieter atmosphere that is rarely associated with its summer image.

The quote “Some people feel the rain, others just get wet” fits the photograph particularly well. A day on the Côte d’Azur does not always have to look like the postcard version to be worth experiencing.

#SaintTropez #CotedAzur #RainyDay #FrenchRiviera #TravelFrance

La Route des Couleurs
La Route des Couleurs @laroutedescouleurs

Bougainvillea is one of the plants that immediately adds colour to the streets and gardens of Saint-Tropez. During the warmer months, it climbs across façades, walls and pergolas, sometimes covering almost an entire building.

Although the plant originates from South America, it has become strongly associated with Mediterranean destinations. The warm climate, abundant sunlight and relatively dry summers of the Côte d’Azur provide conditions in which established plants can grow particularly well.

What appears to be the flower is actually something slightly different. The bright pink, purple, red, orange or white parts are bracts, specialised leaves surrounding the plant's much smaller flowers. It is these bracts that create the large areas of colour.

In Saint-Tropez, bougainvillea works particularly well with the architecture of the old village. Deep magenta against a faded ochre wall, for example, creates a very different effect from the same plant against a white façade. Traditional shutters, terracotta roofs and Mediterranean greenery add further colours around it.

You will encounter bougainvillea beyond the streets too. Hotels, restaurants and private gardens use it around entrances, terraces and courtyards, where mature plants can provide both colour and a sense of enclosure.

Its long flowering period is another reason it has become such a familiar sight in southern destinations. Through summer and into the warmer part of autumn, it can continue to bring strong colour to otherwise simple architecture.

#Bougainvillea #SaintTropez #CotedAzur #MediterraneanGardens #LesCouleursDuMonde

La Route des Couleurs
La Route des Couleurs @laroutedescouleurs

Colour is one of the details that gives Saint-Tropez its distinctive character. Walk from the old streets towards the port and the same shades appear repeatedly in architecture, landscapes, fashion and everyday objects.

Warm tones dominate the historic centre. Façades move between faded pink, ochre, peach and terracotta, softened by decades of Mediterranean sun. Pale shutters in grey, green and blue provide a quieter contrast.

Then there is the Mediterranean itself. Deep blue water around the Gulf, lighter turquoise close to the shore and an almost uninterrupted blue summer sky create the background against which the warmer colours of the village stand out.

Yellow appears everywhere in smaller details: sunlight on stone walls, parasols, flowers and summer accessories. Red and coral bring stronger accents, particularly in fashion, art and graphic interpretations of the Côte d'Azur.

Saint-Tropez style follows much the same principle. White and natural linen sit alongside colourful jewellery, printed dresses, woven accessories and the occasional strong summer colour.

Perhaps that is why Saint-Tropez has been interpreted so frequently by painters, photographers, fashion designers and illustrators. Its identity is not connected to one colour, but to a particular combination of Mediterranean shades that continues to make the destination immediately recognisable.

#SaintTropez #LesCouleursDuMonde #CotedAzur #MediterraneanStyle #FrenchRiviera

 
La Route des Couleurs
La Route des Couleurs @laroutedescouleurs

Some of the most memorable moments in Saint-Tropez have very little to do with the places found in a travel guide. Walk through town in the morning and another side of the village gradually becomes visible.

Residents stop to talk in the street, cafés serve their regular customers and people meet beneath the trees for a game of chess or simply to spend some time outside. These small routines continue even when thousands of visitors arrive during the summer.

The contrast is particularly noticeable only a few streets from the Vieux Port. One moment you are surrounded by yachts, restaurants and busy terraces, and a few minutes later you can find a quiet corner where daily village life carries on.

Saint-Tropez is compact enough for these different worlds to exist almost side by side. Its international reputation has changed the village enormously, but it has never completely removed its local character.

Early morning is one of the best times to notice it. Before the busiest part of the day begins, walk without a particular destination, stop for coffee and pay attention to what is happening around you rather than moving directly between sights.

It is a side of Saint-Tropez that photographs of Pampelonne and the Vieux Port rarely show, but one that helps explain why Saint-Tropez remains a village as well as a destination.

#SaintTropez #LocalLife #CotedAzur #Provence #FrenchRiviera

La Route des Couleurs
La Route des Couleurs @laroutedescouleurs

Not every food stop in Saint-Tropez needs to become a long lunch or dinner. Sometimes a freshly prepared crêpe in the middle of the afternoon is exactly enough before continuing through town.

At Crêperie Gourmandise, the crêpes are prepared in front of you on the traditional round griddle. The thin batter cooks quickly before the chosen filling is added and the crêpe is folded and served.

For something simple, sugar, lemon or jam keeps things classic. Chocolate spread is another familiar choice, while strawberries and other additions turn it into more of a dessert.

It is also a nice example of the French goûter, the small afternoon snack traditionally eaten between lunch and dinner. During a long summer day, when dinner in Saint-Tropez may not begin until much later, that pause can be particularly welcome.

What makes an address like this useful is its simplicity. Stop while exploring the centre, watch your crêpe being made and continue afterwards towards the port, Place des Lices or the old streets.

Alongside beach restaurants, glamorous dinners and Provençal markets, small everyday food stops are also part of experiencing Saint-Tropez.

#CreperieGourmandise #SaintTropez #FrenchCrepes #CotedAzur #FrenchRiviera

La Route des Couleurs
La Route des Couleurs @laroutedescouleurs

One of the nicest short walks in Saint-Tropez connects the quieter waterfront of La Ponche with the activity of the Vieux Port. It requires little planning and can easily be added before dinner or at the end of an afternoon in town.

Start around La Ponche, where the houses of the old quarter stand directly beside the Mediterranean. Small stretches of beach, rocks and access points to the water make this part of the village feel surprisingly removed from the harbour nearby.

From here, continue through the narrow streets and passages of the old town. The route regularly opens towards the sea before disappearing again between the pastel façades.

As you approach the port, the atmosphere gradually changes. The streets become busier, boats and yachts come back into view and cafés and restaurants begin to fill for the evening.

The walk is particularly enjoyable in the late afternoon. The heat begins to ease and the light across the Golfe de Saint-Tropez becomes softer, while there is still enough daylight to explore the streets along the way.

Once you reach the Vieux Port, continue along the quays or find a terrace for an aperitif before dinner.

What makes the route interesting is the contrast. Within a relatively short walk, Saint-Tropez moves from rocks, sea and old fishermen's houses to one of the most animated harbours on the Côte d'Azur.

#LaPonche #SaintTropez #VieuxPort #CotedAzur #FrenchRiviera

La Route des Couleurs
La Route des Couleurs @laroutedescouleurs

Le TIGrr is the kind of Saint-Tropez address where it is worth arriving before sunset and staying into the evening. Its elevated location provides a broad view across the rooftops, Mediterranean landscape and water beyond.

The terrace is an important part of the experience. In the early evening, tables sit beneath the umbrella pines while the last daylight falls across the Gulf. As the sun disappears, the atmosphere gradually changes.

The menu brings together Asian influences, with dishes designed to be shared across the table. It makes the restaurant particularly suited to a longer dinner with friends rather than a quick meal between other plans.

Music becomes increasingly important as the evening progresses. DJs and live performances are part of the identity of Le TIGrr, allowing dinner to move naturally into drinks and a livelier late-evening atmosphere without changing location.

The setting still feels distinctly Saint-Tropez. Mature Mediterranean trees surround the terrace, the old village lies below and the Gulf remains visible in the distance.

For a summer evening, the timing is part of the experience. Book around sunset, begin with drinks on the terrace, stay for dinner and let the evening continue as the music takes over.

Planning the evening

Arrive · before sunset
Start · drinks overlooking the Gulf
Dinner · Asian-inspired dishes to share
Later · music, DJs and drinks
Setting · above Saint-Tropez with views towards the sea

#LeTIGrr #SaintTropez #SaintTropezNightlife #CotedAzur #FrenchRiviera

La Route des Couleurs
La Route des Couleurs @laroutedescouleurs

La Ponche is one of the few places in Saint-Tropez where a swim can become part of exploring the old town. There is no need to drive towards Pampelonne or spend the day at a beach club. The Mediterranean is directly accessible from this historic quarter.

The small Plage de la Ponche sits between the old houses and the sea. It is very different from the broad sandy beaches associated with Ramatuelle. The beach is compact, the shoreline is close to the buildings and the old village remains visible from the water.

Around it, ladders and steps provide access from the rocks and waterfront. Locals and visitors use these simple swimming spots for a quick dip, particularly when the sea is calm.

Morning is a good time to come. The streets of La Ponche are quieter, the small beach has yet to become busy and you can combine a swim with breakfast or coffee in the centre afterwards.

You can also make it part of a walk. Start around the Vieux Port, continue through the narrow streets of La Ponche and follow the waterfront before returning through the old town.

It is a very different experience from spending a full day on Pampelonne. Here, swimming is simply woven into life in the village.

#LaPonche #SaintTropez #SwimmingSaintTropez #CotedAzur #FrenchRiviera

 
La Route des Couleurs
La Route des Couleurs @laroutedescouleurs

The maritime character of Saint-Tropez extends far beyond the large yachts seen in the Vieux Port each summer. For generations, boats have connected the village with fishing, trade, sailing and everyday life around the Mediterranean.

Traditional wooden boats can still be seen around the Gulf. Among the most characteristic are the colourful pointus, small Mediterranean fishing boats recognisable by their pointed bow and stern.

The connection with the sea is also kept alive through local associations, regattas and maritime gatherings. During these events, the Gulf becomes a meeting place for very different types of boats, from traditional vessels to classic sailing yachts.

Saint-Tropez has become particularly associated with sailing. Events such as Les Voiles de Saint-Tropez bring an international fleet to the village, but smaller local traditions are equally interesting for understanding the area's relationship with the Mediterranean.

That contrast is worth noticing when visiting the harbour. A traditional fishing boat can be moored only a short distance from a modern superyacht, while classic sailing boats cross the same water beyond the port.

It is a combination that says a great deal about Saint-Tropez today: an international destination whose identity is still closely connected to its maritime past.

#SaintTropez #MaritimeTraditions #GolfedeSaintTropez #CotedAzur #Mediterranean

La Route des Couleurs
La Route des Couleurs @laroutedescouleurs

The last hours of daylight are one of the best times to experience the Golfe de Saint-Tropez. As the sun moves lower, the coastline becomes less defined and the attention shifts towards the water, the boats and the hills surrounding the Gulf.

The geography of the area makes sunset particularly interesting. Saint-Tropez sits within a wide gulf rather than directly facing an uninterrupted horizon. Depending on where you are, the sun disappears behind distant hills while the Mediterranean continues to reflect the remaining light.

From elevated viewpoints, the effect is even more visible. The coastline appears in layers, with wooded headlands in the foreground and the hills of the Var fading gradually into the distance.

On the water, sailing boats and yachts create constantly changing silhouettes. Some are returning to port, others remain anchored for the evening and during summer the Gulf can stay active well after the sun has disappeared.

You do not need a specific sunset destination to enjoy it. A terrace overlooking the Gulf, a coastal road, a beach or somewhere higher above the water can all offer a completely different view.

It is also worth staying a little longer after sunset. The colours continue to change, lights begin appearing around the coastline and the boats become small points of light across the water.

Around the Golfe de Saint-Tropez, sunset is less about one famous viewpoint and more about finding your own place to watch the day end.

#GolfedeSaintTropez #SaintTropez #GoldenHour #CotedAzur #FrenchRiviera

La Route des Couleurs
La Route des Couleurs @laroutedescouleurs

Arriving in Saint-Tropez from the water gives the Vieux Port a completely different perspective. Before the cafés, pastel façades and church tower come fully into view, the lighthouse at the end of the harbour wall is one of the first landmarks encountered.

The harbour has always been central to Saint-Tropez. Long before superyachts became part of its summer image, this was a working Mediterranean port connected with fishing, maritime trade and navigation along the Provençal coast.

The lighthouse continues that maritime identity. Positioned at the entrance to the port, it guides vessels approaching the harbour and has become part of the familiar silhouette of Saint-Tropez from the sea.

Once inside, the contrast is striking. Traditional façades line the quays while fishing boats, sailing boats and some of the world's largest yachts share the same relatively compact harbour.

The aerial view makes that relationship particularly clear. The Vieux Port sits directly against the historic centre, with La Ponche, Notre-Dame-de-l’Assomption and the terracotta rooftops only a short walk from the water.

For visitors arriving by boat from Sainte-Maxime or elsewhere around the Golfe de Saint-Tropez, this is also one of the nicest introductions to the village. Instead of approaching through traffic and busy streets, Saint-Tropez gradually appears from across the water.

The lighthouse may be a small landmark, but it represents something fundamental about the town: Saint-Tropez has always faced the sea.

#SaintTropez #VieuxPort #GolfedeSaintTropez #CotedAzur #FrenchRiviera

 
La Route des Couleurs
La Route des Couleurs @laroutedescouleurs

Stopping at a café is one of the easiest ways to slow down a day in Saint-Tropez. The centre is compact and largely explored on foot, making its terraces natural stopping points throughout the day.

In the morning, cafés begin filling while shops are opening and deliveries are still moving through the streets. Order a coffee and croissant and the town gradually becomes busier around you.

Around the Vieux Port, terraces have a more animated character. Boats arrive and leave, visitors walk along the quays and artists display their work nearby. Sitting here is as much about watching Saint-Tropez as it is about what you order.

Move a few streets inland and the atmosphere changes. Smaller terraces appear between traditional façades, shops and residential buildings, sometimes with only a handful of tables outside.

One of the pleasures of Saint-Tropez is that there is no particular time reserved for the café. Morning coffee can become an aperitif before lunch, while late afternoon is ideal for taking a break before the village changes pace again for the evening.

There is also no need to seek out only the famous addresses. Choose a terrace because you like its location, order something simple and stay for a while. Watching the town go by is part of experiencing Saint-Tropez itself.

#SaintTropez #CafeCulture #CotedAzur #FrenchRiviera #Provence

La Route des Couleurs
La Route des Couleurs @laroutedescouleurs

The best things to bring home from Saint-Tropez are pieces that reflect something you actually encountered while staying there. Around the old town and Vieux Port, there are several alternatives to conventional tourist souvenirs.

Art is an obvious place to start. Painters continue to display views of the harbour, colourful façades, boats and surrounding coastline. Styles vary considerably, from traditional Mediterranean scenes to more contemporary interpretations, making an original artwork or print a personal reminder of the destination.

Fashion offers another possibility. Saint-Tropez has developed its own recognisable summer wardrobe, with sandals, woven bags, lightweight dresses, hats and beachwear appearing throughout the boutiques of the centre.

Les Tropéziennes par M. Belarbi is one of the names closely associated with this southern French aesthetic, particularly through its sandals and warm-weather footwear.

Smaller decorative pieces can also have a connection to the village. Illustrations of the harbour, ceramics, postcards and objects featuring landmarks such as the distinctive bell tower of Notre-Dame-de-l'Assomption are easy to find while walking through town.

Food is another option. A box from La Tarte Tropézienne, Provençal products or something selected at one of the local markets can bring a little of the region home, although naturally these souvenirs tend not to last quite as long.

Rather than looking for a souvenir shop specifically, keep an eye out while exploring. Some of the most interesting pieces are found naturally between the port, markets, galleries and small boutiques of the old town.

What to look for

Local art · paintings and prints of Saint-Tropez
Fashion · sandals, hats, woven bags and Riviera pieces
Illustrations · vintage-inspired posters and postcards
Local products · Provençal food and market finds
Something personal · a piece connected to a place you visited

#SaintTropez #CotedAzur #SaintTropezShopping #FrenchRiviera #Provence

La Route des Couleurs
La Route des Couleurs @laroutedescouleurs

Place aux Herbes is a small daily market in the historic centre of Saint-Tropez, just a short walk from the Vieux Port. Unlike the larger market held twice a week at Place des Lices, this is an intimate neighbourhood market that can easily become part of a morning in the old town.

The stalls focus largely on food and local produce. Depending on the season, expect colourful displays of tomatoes, courgettes, aubergines, peaches, melons, berries and other fruit and vegetables.

Flowers and plants bring additional colour to the square, while cheeses, regional products and wines offer plenty of inspiration for lunch, an aperitif or a picnic by the sea.

Nearby is the fish market, another long-established part of food life in Saint-Tropez. Together, the two make this small corner of town particularly worth visiting in the morning.

The market also works well as a starting point for exploring the old centre. Pick up fruit for the beach, browse the stalls and continue towards the harbour, La Ponche or the surrounding streets.

For visitors staying in Saint-Tropez, Place aux Herbes is useful as well as picturesque. It is somewhere to actually shop for the day rather than simply a market to visit.

Practical Information

When · Every morning
Hours · approximately 8:00 AM to 1:00 PM
Find · seasonal fruit and vegetables, flowers, cheeses, wine and regional products
Nearby · fish market, Vieux Port and old town

#PlaceAuxHerbes #SaintTropez #ProvencalMarket #CotedAzur #FrenchRiviera

La Route des Couleurs
La Route des Couleurs @laroutedescouleurs

The arrival at Château de la Messardière immediately introduces the setting of this Saint-Tropez hotel. A long driveway lined with tall cypress trees leads through the landscaped grounds, gradually leaving the busier roads of the peninsula behind.

The château occupies an elevated estate between Saint-Tropez and Pampelonne, surrounded by extensive gardens and Mediterranean vegetation. Its location makes it possible to stay close to both the village and the beaches while returning to a much greener setting.

The gardens are an important part of the property. Umbrella pines, cypress trees, olive trees and flowering plants surround the buildings and terraces, while the elevated position opens up views across the surrounding landscape and towards the sea.

Château de la Messardière itself dates back to the 19th century and today forms part of the Airelles collection. The historic architecture has been combined with contemporary hospitality, restaurants, pools, spa facilities and spaces designed around outdoor living.

Its position also works particularly well for a Saint-Tropez stay. Mornings can be spent in the village, afternoons around Pampelonne and evenings back at the château, without having to choose between the coast and the countryside.

And perhaps that is why the driveway feels so appropriate. Arriving here is not simply about reaching a hotel. The landscape already creates the transition from Saint-Tropez outside the gates to the atmosphere of the château itself.

Staying here

Location · between Saint-Tropez and Pampelonne
Setting · landscaped Mediterranean estate
Character · historic château with contemporary luxury
Ideal for · combining Saint-Tropez, Pampelonne and time at the hotel
Worth noticing · the gardens and cypress-lined approach

#ChateaudelaMessardiere #SaintTropez #Airelles #CotedAzur #FrenchRiviera

La Route des Couleurs
La Route des Couleurs @laroutedescouleurs

The maritime identity of Saint-Tropez extends far beyond the superyachts for which its harbour is now famous. Look more closely around the port and traditional boats, sailing vessels and reminders of the village's fishing past remain part of the waterfront.

Among the most distinctive are the colourful pointus, traditional wooden boats recognisable by their pointed bow and stern. Once widely used by fishermen along the Provençal coast, restored examples can still be seen in Saint-Tropez and other ports around the Mediterranean.

Nearby stands the Capitainerie du Port de Saint-Tropez, housed in its distinctive stone tower. From here, the activity of the modern port is managed, from visiting boats to the many vessels that arrive during the busy summer season.

The contrast around the harbour is part of what makes it interesting. A traditional pointu can be moored only a short distance from a contemporary yacht, while classic sailing boats add another chapter to the maritime character of Saint-Tropez.

This connection with sailing becomes particularly visible during Les Voiles de Saint-Tropez, when classic and modern racing yachts gather in the Gulf and the port becomes one of the centres of the event.

For more context, continue uphill to the Musée d’Histoire Maritime inside the Citadelle. Its collections tell the story of sailors from Saint-Tropez and their connections with destinations far beyond the Mediterranean.

Together, the port, Capitainerie, traditional boats and maritime museum reveal a Saint-Tropez that existed long before beach clubs and international tourism became part of its identity.

#SaintTropez #VieuxPort #Pointu #CotedAzur #FrenchRiviera

La Route des Couleurs
La Route des Couleurs @laroutedescouleurs

Long before travellers arrived in Saint-Tropez, many already had an image of what the village was supposed to look like. Cinema, photography, travel posters and postcards have played an important role in creating that image.

Vintage tourism posters presented the Côte d’Azur through strong colours and relatively simple scenes. Deep blue water, sailing boats, beaches and Mediterranean vegetation turned the coast into an instantly recognisable travel ideal.

Saint-Tropez added its own symbols. The ochre and terracotta houses around the old village, umbrella pines rising above the rooftops and boats crossing the Golfe de Saint-Tropez became recurring subjects for illustrators and photographers.

Cinema added another layer. Brigitte Bardot and Et Dieu... créa la femme introduced an international audience to a glamorous and unconventional Saint-Tropez, while Louis de Funès and the Gendarme de Saint-Tropez films created a very different, humorous image of the same village.

These references have never completely disappeared. Browse a postcard stand in Saint-Tropez today and contemporary photographs still sit beside reproductions of old posters, film images and illustrations inspired by earlier decades.

What is interesting is how much of the imagery remains recognisable in the real destination. The sailing boats are still there. So are the warm façades, pine trees, beaches and Mediterranean light.

The postcards may idealise Saint-Tropez, but many of the details that created its visual identity can still be found simply by walking through the village.

Look for the Saint-Tropez icons

Sailing boats · part of the Mediterranean image of the village
Warm façades · ochre, pink and terracotta around the old town
Umbrella pines · framing many of the classic views
Cinema · Bardot, Louis de Funès and decades of filmmaking
Vintage posters · the Côte d’Azur interpreted through graphic design
Postcards · keeping these familiar images in circulation

#SaintTropez #CotedAzur #VintageTravel #FrenchCinema #FrenchRiviera