Few places have influenced the image of summer fashion as strongly as the French Riviera. From Saint-Tropez to Cannes, clothing became lighter, more relaxed and increasingly connected to holidays by the Mediterranean.

Brigitte Bardot played an important role in shaping that image. During the 1950s and 1960s, her summers in Saint-Tropez helped popularise a more informal and feminine way of dressing. Gingham became particularly associated with Bardot, alongside off-the-shoulder tops, cropped trousers, ballet flats, simple sundresses and bikinis.

Her style also showed that Riviera dressing did not have to mean formal resort wear. A cotton blouse with a full skirt, a basket carried through town or a simple pair of flats could look just as appropriate as a carefully planned evening outfit.

Many of those elements remain part of the Riviera wardrobe today. White cotton and linen provide the foundation, while gingham, stripes and Mediterranean colours bring personality. Woven bags, scarves, espadrilles and uncomplicated jewellery complete the look.

The appeal lies in the combination. Pieces can feel feminine without being overly formal and colourful without becoming theatrical. They work for markets, terraces, beaches and summer evenings in town.

Coquillages et crustacés captures that same spirit: a little nostalgic, distinctly Mediterranean and closely connected to the style that made Saint-Tropez an international fashion reference.

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The Scents of the French Riviera

The French Riviera has its own fragrance palette. Citrus trees, Mediterranean herbs, white flowers, warm woods and the salty freshness of the coast have influenced perfumes created in the region and the way we associate scent with summer in the South of France.

Grasse, located just inland from Cannes, has played a major role in this identity. Its long connection with perfumery and the cultivation of flowers such as jasmine, rose and orange blossom has made fragrance an important part of the cultural landscape of the Côte d’Azur.

Contemporary Riviera fragrances are not limited to traditional floral perfumes. Citrus zest, peach, aromatic botanicals, cedarwood, vetiver and spices can create fresher compositions suited to warm Mediterranean weather.

Ice Tropez Le Parfum takes inspiration from Saint-Tropez and the brand's well-known summer drink. Its Peach Vibes fragrance combines white peach, citrus zest and botanical notes, while cedarwood, vetiver, juniper and pink pepper add a warmer character. Ice Tropez Zero provides a lighter interpretation of the same fragrance identity.

Like a linen shirt, sunglasses or a favourite summer dress, fragrance can become part of the way we remember a destination. On the Riviera, scent is another expression of a lifestyle shaped by sunshine, Mediterranean ingredients and the distinctive character of the South of France.

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