When I work on fashion images, the location is almost as important to me as the clothes themselves. A dress photographed in a studio can look completely different when it is placed in an old building, on a beach or against a Mediterranean landscape.

The image here is a good example. The soft dress contrasts with unfinished brick walls, large industrial windows and an almost empty space. Very little styling is needed because the location already provides texture, scale and natural light.

This is something I also consider when creating images for Aurales Bohemian Collection and Les Couleurs du Monde. I prefer locations that add something to the photograph without taking attention away from the subject.

Travel provides endless possibilities for this. A riad in Marrakech, a finca in Ibiza, an old house in Provence or a simple stretch of coastline can each create a completely different setting for the same piece of clothing.

It is also why I regularly notice potential locations when I am travelling, even when I am not planning a photoshoot. An interesting doorway, an unusual wall, a hotel interior or the light inside an old building can immediately make me think about how it could work in an image.

For me, creating fashion content starts long before taking the photograph. The location is part of the identity of the image.

Interested in how location and style come together for special occasions?
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